Works with
What pixel monitoring means — and why "tag present" isn't enough
Most teams "notice" tracking problems after ROAS shifts, conversions drop, or a client asks why numbers don't match. Pixel monitoring flips that: you get notified when the signal breaks — before you spend days optimizing on bad data.
Traditional tag audits confirm a pixel exists on the page. That's governance — useful for compliance, but it doesn't tell you if the pixel is working. A tag can be present and still fail: on specific templates, after a deploy, in certain browsers, or when consent mode changes.
Pixel monitoring focuses on event integrity — whether the events you expect are actually firing with the right parameters, and whether platforms agree on what happened.
What we detect: the broad view
Stalled events
Events that used to fire and stopped — checkout abandonment spikes, purchase events that go quiet after a theme change
Parameter drift
Value, currency, content IDs, or other expected fields suddenly missing or malformed — breaks downstream reporting
Cross-platform mismatch
GA4 sees the conversion, Meta doesn't — or vice versa. Often the first sign of a tracking problem hiding in plain sight
What Kickin monitors
Event activity
When key funnel events stop firing
Parameter drift
When event payloads change unexpectedly
Cross-platform mismatches
When one platform records the event and another doesn't
Reliability upgrades
Server-side sending for better consistency (paid)
What you see in Kickin
All your events, one view
A single dashboard of events and counts across platforms, so drop-offs are obvious.
Incidents with context
Source observation, expected event, and timeline so you can diagnose fast.
How it works
Install one script
Works alongside your existing analytics
Auto-detect events
And expected parameters
Get alerted fast
When something breaks or drifts
Learn more about GA4 monitoring, Meta pixel monitoring, or our integrations.