Works with
Tag present vs event integrity: governance vs outcomes
Tag governance tools
Tell you: "Yes, the GA4 tag is on this page." Useful for compliance and audits.
Problem: a tag can be present and still fail silently. The tag exists, but the event never fires — or fires with wrong data.
Event integrity monitoring
Tells you: "The purchase event fired 47 times on GA4 and 43 times on Meta today." Focused on outcomes.
Advantage: catches real problems — events that stop, parameters that drift, platforms that disagree.
Common tag breakpoints
These are the moments when tracking tends to break — often without anyone noticing until the data looks wrong weeks later.
GTM publishes
A container update can silently break triggers, change variable values, or introduce firing conflicts. Easy to miss in QA.
Consent mode changes
Adjusting consent settings or CMP configuration often reduces event volume. Sometimes to zero for specific events.
Theme/checkout updates
A Shopify theme update or checkout flow change can remove the hooks your tags rely on. Purchase events vanish overnight.
What Kickin catches
Event stops firing
Critical events that suddenly go silent
Missing parameters
Events fire without expected data
Platforms out of sync
GA4 vs Meta vs Google Ads diverging
Fast alerts
Email alerts included, Slack on paid plans
Setup
One script tag. Kickin discovers events and expected parameters automatically.
See also: Pixel monitoring, Conversion tracking discrepancies